Instagram TV launches (IGTV app) for creators, 1-hour video uploads.

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Instagram is ready to compete head to head on/with YouTube. Today at a flashy event in San Francisco, the company announced it will begin allowing users to upload videos up to one hour in length, up from the previous one-minute limit. And to house the new longer-form videos from content creators and the general public, Instagram is launching IGTV. Accessible from a button inside the Instagram home screen, as well as a standalone app, IGTV will spotlight popular videos from Instagram celebrities.

The launch confirms TechCrunch’s scoops over the past month outlining the features and potential of IGTV that we said would arrive today, following the WSJ’s report that Instagram would offer videos up to an hour in length.

“It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom onstage at the event. “IGTV is for watching long-form videos from your favorite creators.” Just before he took the stage, Instagram’s business blog outed details of IGTV.

How IGTV Works

IGTV will let anyone be a creator, not just big-name celebrities. People will be able to upload vertical videos through Instagram’s app or the web. Everyone except smaller and new accounts will be able to upload hour-long videos immediately, with that option expanding to everyone eventually.

The IGTV app will be available globally on iOS and Android sometime today, as well as in the Instagram app through a TV-shaped button above Stories. “We made it a dedicated app so you can tap on it and enjoy the video without all the distraction,” Systrom explained.

In IGTV’s dedicated app or its in-Instagram experience, viewers will be able to swipe through a variety of longer-form videos, or swipe up to visit a Browse tab of personally recommended videos, popular videos, creators they’re following and the option to continue watching previously started videos. Users will also get callouts from the IGTV button alerting them to new content.

IGTV will also let creators develop Instagram Channels full of their different videos that people can subscribe to. Creators will be able to put links in the description of their videos to drive traffic elsewhere.

No Commercials In IGTV…Yet

“There’s no ads in IGTV today,” says Systrom, but he says it’s “obviously a very reasonable place [for ads] to end up.” He explained that since creators are investing a lot of time into IGTV videos, he wants to make that sustainable by offering them a way to monetize in the future. Instagram isn’t paying any creators directly for IGTV videos either like Facebook did to jump-start its flopped Facebook Watch video hub.
With 1 billion users on Instagram, IGTV could be popular with creators not only trying to earn money but grow their audience. Instagram is expected to build out a monetization option for IGTV creators, potentially including ad revenue shares. The big user base could also attract advertisers. eMarketer already expects Instagram to earn $5.48 billion in U.S. ad revenue in 2018. Facebook shareholders loved the sound of more premium ad inventory that businesses crave as they shift spend away from the television. Facebook’s share price is up over 2.2 percent today to nearly $202.

Instagram has evolved far beyond the initial simplicity of just filtering and sharing photos. When it launched, mobile networks, screens, and cameras weren’t ready for longer-form video, and neither were users. As more families cut the cord or teens ignore television altogether, though, Instagram has an opportunity to become the TV of mobile. YouTube may always have a wider breadth of content, but through curation of creators and publishers’ video content, Instagram could become the reliable place to watch something great on the small screen.

Author: Josh Constine

Image Credits: TechCrunch

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What’s new & The Players Course Map – 2018

 

Golfing Fans: Everyone heading out to watch The Players Championship in Ponte Vedra Beach, Florida. Here’s a quick Link to the Course map and tidbits on what’s new. We want to make sure you know where all the hot spots are. View online or Download TPC Course map here.

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View or Download TPC Course map Here

New + Improved

When THE PLAYERS Stadium Course debuted in 1982, it was unique in the world of golf, having been built with the spectator in mind.  In many ways, it was way before its time, and improvements since the course’s opening have maintained and improved the excellent fan experience.

NEW!

  • Removal of #1 tee bleachers to provide better views and access to #1 tee, fairway and hole #2
  • Bier Garden presented by Hoptinger adjacent to the Couples Entry, behind 16 green in the old Courtyard location
  • Food Court repositioned adjacent to Nicklaus Entry and Benefactor Entry
  • Family Care Suite presented by Baptist Health
  • Walk-Through Concession Stands
  • A turfed concession area with picnic seating located on 8 green / 9 tee
  • Upgraded refreshment located near 9 green
  • THE PLAYERS 2019 will be in March

IMPROVED!

  • The PGA TOUR Fan Shop at Nicklaus Entry has been redesigned and expanded to over 21,000 sq. ft. and includes new product lines and exclusive gear including specialty t-shirts and custom logoed headwear for THE PLAYERS 2018
  • Expanded lower clubhouse lawn for trophy pictures and autograph zone
  • Resurfaced the VIP parking lot and the new pedestrian walkways connect spectators to the Davis Love III entry
  • Expanded spectator area with additional seating located at Tacos on 12
  • Expanded fan bleacher includes additional seating and unobstructed views of hole 12 and 13
  • Expanded Benefactor tent with rebranded Michelob ULTRA lower level
  • The Upgraded second floor of the Benefactor features interior custom LED Video boards and expanded Oakley experience
  • Leveled, and turfed, The Grove located behind 17 tees to improve access and seating for spectators
  • Redesigned Greenside Lounge, located on 9 green, with upgraded concessions, food, and seating
  • Quick quotes area where the pond has been filled in for post-round interviews
  • Lobby expansion of the media center

 

Compiled by PGA staff

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Instagram launches “Data Download” tool

Instagram launches “Data Download” tool. Instagram’s  “Data Download” feature can be accessed here or through the app’s privacy settings. It lets users export their data; though it can take a few hours to days for your download to be ready.

An Instagram spokesperson now confirms to Tridence that “the Data Download tool is currently accessible to everyone on the web, but access via iOS and Android is still rolling out. This download contains all your profile info, photos, videos, archived Stories (those posted after December 2017), your post and story captions, your uploaded contacts, the usernames of your followers and the people you follow, Direct messages, non-ephemeral Direct message photos and videos, comments, Likes, searches, and settings. Whew!

The tool’s launch is necessary for Instagram to comply with the data portability rule in European Union’s GDPR privacy law that goes into effect on May 25th. Back up today!

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New Facebook Feature Gives Users More Information about Articles – Newsfeed

Facebook launched a new feature that combats fake news. Rolling out to U.S. users, these new feature affects all articles posted to news feeds stated below.

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When users post an article to their feeds, the post will contain more information about the article. The information includes the following:

  • Publisher’s Wikipedia page (if any)
  • Related articles
  • Amount of times people shared the article on Facebook
  • Location of shares
  • Option to follow the publisher’s page
  • More stories by the publisher, which will give people a quick snapshot of the other recent stories posted by the publisher
  • Friends who shared the article, which will show people any of their friends who have shared the article

 

 

Currently, Facebook is also testing a feature that provides more information about an article’s author including Wikipedia entry, option to follow author’s page or profile, and previous articles published.

These changes come as a result of fake news stories from various media outlets and outside sources.

Facebook research Team involved the Facebook community, academics, and industry partners. Together, they found that additional information about a news story helps users evaluate whether or not a source is trustworthy and can act accordingly. Facebook’s new feature is the result of those findings.

#fakenews #socialmedia #facebook #newsfeed

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Messenger Platform Changes in Development – Bots

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If you build #bots on platforms, you need to know that — due to recent data privacy concerns, new bots may not work at the moment — #Facebook is asking core developers to temporarily disable the ability for their apps to connect new bots to pages. As they review. Tridence Team.  #messenger

Original Statement: View Link

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If you’re not using Google Chrome’s permanent ‘Mute Site’ feature, you’re not using Chrome at its best.

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  • An update to Google’s internet browser, Chrome, brought users a lot of new features including the option to mute certain websites permanently.

  • This is an upgrade from the option to “Mute Tab,” which was more of a temporary fix for users, since the settings would revert to their defaults if you closed the tab or browser.

  • The update could prevent users from avoiding sites with auto-play videos altogether.

In January, Google Chrome — the search giant’s extremely popular web browser — started rolling out an update with a lot of new features, including the ability to permanently mute sites that auto-play annoying videos every time you visit.

Google Chrome updates usually consist of bug fixes and other necessary security-related adjustments that make a minimal difference in your day-to-day browsing. But every now and then, Chrome serves up a little gem, and this is one of them.

Google Chrome users can now right-click on a tab and select “Mute Site” to make sure that the site never plays sound. You can also click on the padlock on the left end of the address bar, scroll down to “Sound,” and select “Block.” I found sites would remain muted even when visiting them in an incognito tab, which means only clearing out your cache would undo the site-wide mute.

Of course, this means if you do want to hear a video from of your muted sites, you’ll have to “Unmute Site,” done in the same manner. But now, you won’t have to worry about visiting websites that will interrupt your music or general browsing experience. Prior to this update, there were some sites that I avoided completely for this sole reason.

Before Google added this option to mute an entire website, there was the option to “Mute Tab,” but that fix was temporary: If you closed the tab or browser, the settings would revert to their defaults, and you’d continually need to remember to mute the tab each time. Sometimes the best option was just muting my entire computer or phone, but then I’d miss out on my Spotify playlist.

If you’ve closed your Google Chrome browser in the last month or so, this feature should be in your browser already since this was an automatic update. You’ll know if a Chrome update is pending if those three dots in the top right-hand corner of your window are any color besides grey: They can be green, red, or orange, depending on how long its been since the update was released.

I highly advise making use of the “Mute Site” feature. It’ll change your relationship with certain websites, and make for a less frustrating web-browsing experience overall.

 

Author:  Prachi Bhardwaj

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9 Emotional Hooks That Will Make Your Content 10x Better

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What makes a piece of content compelling?

The secret ingredient to awesome content isn’t a watertight argument or even a great concept.

It’s emotion.

People make most of their decisions based on how they’re feeling, whether they realize it or not.

This is especially true when it comes to purchasing decisions.

If your content hasn’t been converting the way you want it to, injecting some emotion could make all the difference.

Forging positive connections with your audience won’t just increase sales – it will also promote brand loyalty down the road.

And, once you know how to leverage emotion in your marketing, your content will just keep getting better.

To get started, here are nine simple hooks you can use to create more emotionally powerful content.

1. Use Your Content to Tell a Story

Want to keep your audience engaged? Tell them a good story.

Storytelling is a simple, but effective, tool for grabbing people’s attention and getting them emotionally invested in your content.

Everybody wants to know what happens next, especially if they can identify with the story’s hero.

Telling stories about your business can increase your brand’s likability factor.

For instance, you could tell your audience how your business got its start, what kind of challenges you’ve overcome, and how you’re working toward your current goals.

Stories about customers can also be an effective way to connect with your audience – try putting your storytelling skills to work through case studies.

2. Leverage the Fear of Missing Out (FOMO)

The fear of missing out is a powerful force. Nobody wants a great deal or a juicy secret to pass them by.

If you can create a sense of anxiety or urgency in your audience, you’ll get a reaction out of them.

One good way to use FOMO is to promote a product or a deal for a limited time only.

After all, who hasn’t bought a limited-edition product simply because it won’t be available later?

Another idea is to offer an exclusive membership or loyalty program. If people worry about what they might be missing out on, they’ll be more interested in your brand and your product. 

3. Make Your Audience Feel Special or Powerful

The desire to feel special drives a lot of purchasing decisions.

From clothes to gadgets to cars, consumers often buy things just to feel unique or superior to other people. Harnessing this drive is a great way to build a strong image for your brand.

To tap into your audience’s desire to feel special, use your content to paint a specific picture of your product or service: it’s high-quality, distinctive, and a bit exclusive.

Represent your current customers as people your audience can identify with or would like to imitate. Product demos, customer spotlights, and evocative advertisements are all good ways of doing this.

For this strategy (and any other emotional marketing strategy) to work well, you’ll need to know your audience.

Content that pushes some people’s emotional buttons won’t work on others, so don’t forget to make audience research an ongoing part of your work. 

4. Create a Feeling of Belonging

People need to feel accepted, liked, and important. Because of this, content that makes people feel like part of an in-group or cause can be very effective.

One way to make use of the feeling of belonging is to present your brand as a club or lifestyle, instead of just a business.

Look at Apple for a great example of how to put this idea into practice. There’s a major social and emotional component to Apple’s marketing. Some people consider using Apple products to be almost part of their identity.

Your business may not have the same reach as Apple, but you can do the same thing on a smaller scale by creating a strong brand image and nurturing a sense of exclusivity around your product.     

5. Use Mystery to Make Your Content More Compelling

Unanswered questions are intriguing.

 

If you want more people’s eyes on your content, adding a little mystery might be exactly what you need.

Ask a question in your title, and use the body of your content to answer it.

Or, if there are any long-standing unanswered questions in your field, try creating content around them, since people tend to be interested in the unknown.

6. Promise to Help Your Audience Achieve Their Goals

Goal-setting and personal achievement are highly emotional topics.

For most people, there are desires, fears, and feelings of self-worth tied up in even the most pedestrian goals.

So if you can figure out what your audience wants most, you’ve got a direct route to their emotions. Offer to help them get what they want, and they’ll see you as an ally – and probably make a purchase.

To find the right angle with this approach, it’s especially important to do audience research.

Try to talk directly with your audience by polling or interviewing them. Then incorporate your findings into your content, highlighting how your product or service can help your audience get what they want out of life. 

7. Use Humor

Marketing doesn’t have to be serious all the time. In fact, including humor can be great for your brand’s image.

Laughter is a great way to form an instant connection with someone.

It also shows that your brand doesn’t take itself too seriously.

If your content has felt a little flat lately, try creating a humorous piece or two, and see how your audience receives it.

Keep in mind that while humor is versatile, it isn’t right for every situation. Know what’s appropriate in your field, and be careful not to say anything your audience might find insensitive or offensive.

In addition, be careful that your humor doesn’t stifle your brand’s authentic voice.

8. Surprise Your Audience

If you think your content might not be memorable enough, add an element of surprise.

Are there any common misconceptions in your field that you can break down?

What about surprising facts that most people wouldn’t believe at first?

Challenging someone’s ideas or changing their mind on an issue is a great way to get them to remember your brand.

Even a good plot twist at the end of a story can make your content stick in a reader’s mind long after they’ve clicked away.

9. Incorporate Pop Culture into Your Content

Using pop culture references can instantly make your content more interesting to a lot of people.

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Research by Fractl and Moz found that content marketing campaigns were more likely to perform well and to go viral on social media if they included a pop culture reference.

Think about what types of entertainment your audience likes, and choose pop culture references that will establish a feeling of common ground with them.

Try including references to classic TV shows, new blockbusters, or even memes – just be sure not to infringe on any copyright laws.

The Takeaway

Emotion is the key to creating content that’s both memorable and effective.

Targeting positive emotions, such as amusement, empowerment, and a sense of community, is usually a good strategy, but you can also use negative emotions like anxiety to spur your audience to take action.

Try incorporating one or more of these highly effective emotional hooks into your next piece of content – you might be surprised at the reaction you get from your audience.

 

Author: Adam Heitzman

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