Everybody Needs That Human Touch: How to Humanize Your Brand

Humanizing your brand is one of the best ways to grow your business. Read on to learn how to humanize your brand.
Tridence.com | Humanizing Your Brand.

Brand trust is more important than ever. 

In fact, a recent survey by PWC found that over one-third of consumers rank “trust in a brand” as one of their top three reasons to purchase from a particular business. 

And, 15 percent of those surveyed said trust is the number one reason they choose to shop with a brand- making trust even more important than price. 

But, even with these telling statistics out there, many companies still have no clue what to do when it comes to making their brand more trustworthy. 

If you’re one of those companies who is totally lost when it comes to building trust, you’ve come to the right place. 

While there are a lot of ways you can make your brand more trustworthy, one of the best things to do is to humanize your brand. 

But, just exactly how do you humanize your brand?

Read this guide to learn how it’s done. 

Why Do You Need to Humanize Your Brand? 

Ok, before we talk about the “how,” let’s first talk about the “why.” As in, why exactly is it important to humanize your brand?

Well, the answer is pretty simple. Even in the crazy digital age that we’re living in, people still respond best to other people. Just think about the last time you called a customer service line, and you had to wait on hold forever, only to communicate with a robot to solve your problem. It probably left you feeling pretty frustrated, didn’t it?

Well, your customers feel the same way when it comes to interacting with your brand and other brands. They get very frustrated when everything feels impersonal and robotic. 

People want to see who is behind the curtain at your company. This way, they feel better about giving you their hard earned money. 

How to Humanize Your Brand 

Now that you know the “why,” let’s dive into the “how.” Here are some practical ways you can humanize your brand. 

1. Pretend Your Brand is a Fictional Character 

When trying to humanize your brand, it can sometimes be challenging to figure out where to start. 

One of the best places to start the process is to pretend your brand is a fictional character. Invent a fictional character for your brand – one that has a personality and a human voice. 

Ask yourself: What does this fictional character like? How do they dress? What’s their name? What personality characteristics do they possess? 

Asking yourself these questions will help you piece together a full personality that can be your brand’s avatar. From there, it’s easy to build branding and marketing materials and social media posts that channel this specific personality. 

Think of the company Geico, for example. Geico is one of the most successful car insurance businesses out there, and a lot of their success has to do with that little gecko they created to represent their brand. 

2. Show Your Staff Off 

People tend to have a lot of distrust of the big guys at the top. And, a lot of that has to do with the high levels of corporate greed that exists in our society. 

But, not every brand is run by greedy people, and it’s time you let your consumers know that your company is made up of people who really care about creating a product that helps you. 

The best way to do this is to put your staff in the spotlight. One of the best ways to do this is to create an ‘About Us’ page on your website that features photos and short bios of your employees. 

And, these bios shouldn’t just be focused on work talk- make sure they include information about who each employee is outside of work. Write about what their passions are and how they like to spend their free time. 

Another way to show off the fun and relaxed side of your employees is to post videos and photos of fun office events. 

3. More Funny Business 

Humor is one of the best ways to humanize your brand. When we laugh together, we form bonds and tear down walls. 

By making your customers laugh, you show them you are not corporate drones who take themselves super seriously all the time. Humor shows your customers that you enjoy a good laugh and that you’re not afraid to set aside professionalism for a moment in order to engage in a human experience. 

The type of humor and the appropriateness of it will definitely depend on your brand. In general, though, humor that is self-deprecating or tongue-n-cheek connects well with nearly everyone. 

Wendy’s is an excellent example of a company that uses humor to connect with their customers. Wendy’s occasionally uses playful sarcasm to talk to their customers on Twitter, and people have loved it

4. Show Your Gratitude 

You wouldn’t be where you’re at today if it weren’t for your customers, so make sure they know you appreciate their loyalty to your company. 

One of the best ways to do this is with free giveaways and discounts. Ben and Jerry’s is an excellent example of a company that shows their appreciation for their customers by offering a free cone day every year on their anniversary. 

If you can’t afford to give away free product to all of your customers, consider running a contest that has prizes for the winners who enter. 

Are You Ready to Bring a Human Touch to Your Brand? 

As you can see, there are a lot of different ways you can humanize your brand. And, most of these ways are pretty simple and fun. Pretty soon, people will stop seeing your business is a corporation and start seeing it as a reliable brand they love to buy from.

Which of these ways are you most excited to try?

Let us know in the comments below. And, be sure to read about this regram feature that Instagram is currently testing. 

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Instagram is testing a ‘regram’ feature to natively repost content


On Twitter, there’s the retweet button. Facebook has the share icon. On Instagram, nothing.

To date, users have had to get creative in their attempts to repost content from other accounts on to their own timelines. Some used third-party apps that were just as good, sometimes better, at stealing data and hijacking accounts as they were at actually sharing content. Others just downloaded or screenshotted the original, and then republished it to their own feed — hopefully with a citation to the original.

For years, though, Instagram users have been asking for a native share feature, just like those available in other popular social networks. And now, according to a scoop by The Verge, it seems they might actually get it.

The feature is known internally as “seamless sharing,” according to The Verge’s Casey Newton, and it introduces a new “share to feed” option that appears in the top-right of every post. Reshared posts appear much like retweets, with the original content nestled below the name of the person who shared it.

Our request for comment to Instagram went unanswered, although we did speak with sources familiar with the feature who confirmed its existence. According to The Verge, which obtained two screenshots of the new feature, it’s looking pretty rough in its current form. It’s clear that any work on a “regram” feature is in its early stages.

According to Instagram co-founders Kevin Systrom and Mike Krieger, the feature has been discussed internally for years. Systrom told Wired:

We debate the re-share thing a lot. Because obviously people love the idea of re-sharing content that they find. Instagram is full of awesome stuff. In fact, one of the main ways people communicate over Instagram Direct now is actually they share content that they find on Instagram. So that’s been a debate over and over again. But really that decision is about keeping your feed focused on the people you know rather than the people you know finding other stuff for you to see. And I think that is more of a testament of our focus on authenticity and on the connections you actually have than about anything else.

No word on when we might see the new feature, or even if it’ll make it out of the testing phase. But, fingers crossed.


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How to Start Creating Videos for IGTV

Instagram: How to Start Creating Videos for IGTV by Creator Expert, Trevor Holmes – production tips for making vertical videos and how to use this new channel to your advantage:

This year, Instagram launched IGTV, a new app-within-an-app that allows users to upload and watch videos that are up to an hour long. Plain and simple, IGTV is a video platform explicitly made for vertical video.

So what does this update mean for you as a business? Chances are, you’re already using the standard Instagram app in some way to promote your business, but you may not be creating vertical content yet. If you want to get ahead of the game, a vertical video is a great place to start.

IGTV supports up to 4k in vertical videos that are at least 15 seconds long, and that run up to 10 minutes for most accounts (the full-hour hasn’t rolled out to everyone yet). This means that the size here is precisely the same as Instagram Stories, with a 9:16 aspect ratio. Anyone who has an Instagram account can create their own IGTV channel and start making and sharing long-form content!

The great thing about making content for IGTV is that it seamlessly links up with your Instagram account. You’ll see a new little icon on your profile once you’ve published your first piece of content, and followers can get straight to your channel from there to watch the rest of your content.

This is a great way to promote the new IGTV content you publish and get eyes on your channel. So now that you have a firm grasp on the basics of this new channel, you’re ready to dive into the world of vertical video. Have you made an IGTV video for your business yet? Share it with us in the comments, we’d love to check it out! Check out Our CEO Gram Fam – http://www.instagram.com/tridence_david – (Lifestyle/Fashion/Digital Marketing)

See you on the ’gram! – Contact Tridence to gain an edge in the Digital Marketing channels. Let’s Work Together! https://www.tridence.com
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Instagram TV launches (IGTV app) for creators, 1-hour video uploads.


Instagram is ready to compete head to head on/with YouTube. Today at a flashy event in San Francisco, the company announced it will begin allowing users to upload videos up to one hour in length, up from the previous one-minute limit. And to house the new longer-form videos from content creators and the general public, Instagram is launching IGTV. Accessible from a button inside the Instagram home screen, as well as a standalone app, IGTV will spotlight popular videos from Instagram celebrities.

The launch confirms TechCrunch’s scoops over the past month outlining the features and potential of IGTV that we said would arrive today, following the WSJ’s report that Instagram would offer videos up to an hour in length.

“It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom onstage at the event. “IGTV is for watching long-form videos from your favorite creators.” Just before he took the stage, Instagram’s business blog outed details of IGTV.

How IGTV Works

IGTV will let anyone be a creator, not just big-name celebrities. People will be able to upload vertical videos through Instagram’s app or the web. Everyone except smaller and new accounts will be able to upload hour-long videos immediately, with that option expanding to everyone eventually.

The IGTV app will be available globally on iOS and Android sometime today, as well as in the Instagram app through a TV-shaped button above Stories. “We made it a dedicated app so you can tap on it and enjoy the video without all the distraction,” Systrom explained.

In IGTV’s dedicated app or its in-Instagram experience, viewers will be able to swipe through a variety of longer-form videos, or swipe up to visit a Browse tab of personally recommended videos, popular videos, creators they’re following and the option to continue watching previously started videos. Users will also get callouts from the IGTV button alerting them to new content.

IGTV will also let creators develop Instagram Channels full of their different videos that people can subscribe to. Creators will be able to put links in the description of their videos to drive traffic elsewhere.

No Commercials In IGTV…Yet

“There’s no ads in IGTV today,” says Systrom, but he says it’s “obviously a very reasonable place [for ads] to end up.” He explained that since creators are investing a lot of time into IGTV videos, he wants to make that sustainable by offering them a way to monetize in the future. Instagram isn’t paying any creators directly for IGTV videos either like Facebook did to jump-start its flopped Facebook Watch video hub.
With 1 billion users on Instagram, IGTV could be popular with creators not only trying to earn money but grow their audience. Instagram is expected to build out a monetization option for IGTV creators, potentially including ad revenue shares. The big user base could also attract advertisers. eMarketer already expects Instagram to earn $5.48 billion in U.S. ad revenue in 2018. Facebook shareholders loved the sound of more premium ad inventory that businesses crave as they shift spend away from the television. Facebook’s share price is up over 2.2 percent today to nearly $202.

Instagram has evolved far beyond the initial simplicity of just filtering and sharing photos. When it launched, mobile networks, screens, and cameras weren’t ready for longer-form video, and neither were users. As more families cut the cord or teens ignore television altogether, though, Instagram has an opportunity to become the TV of mobile. YouTube may always have a wider breadth of content, but through curation of creators and publishers’ video content, Instagram could become the reliable place to watch something great on the small screen.

Author: Josh Constine

Image Credits: TechCrunch

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What’s new & The Players Course Map – 2018


Golfing Fans: Everyone heading out to watch The Players Championship in Ponte Vedra Beach, Florida. Here’s a quick Link to the Course map and tidbits on what’s new. We want to make sure you know where all the hot spots are. View online or Download TPC Course map here.


View or Download TPC Course map Here

New + Improved

When THE PLAYERS Stadium Course debuted in 1982, it was unique in the world of golf, having been built with the spectator in mind.  In many ways, it was way before its time, and improvements since the course’s opening have maintained and improved the excellent fan experience.


  • Removal of #1 tee bleachers to provide better views and access to #1 tee, fairway and hole #2
  • Bier Garden presented by Hoptinger adjacent to the Couples Entry, behind 16 green in the old Courtyard location
  • Food Court repositioned adjacent to Nicklaus Entry and Benefactor Entry
  • Family Care Suite presented by Baptist Health
  • Walk-Through Concession Stands
  • A turfed concession area with picnic seating located on 8 green / 9 tee
  • Upgraded refreshment located near 9 green
  • THE PLAYERS 2019 will be in March


  • The PGA TOUR Fan Shop at Nicklaus Entry has been redesigned and expanded to over 21,000 sq. ft. and includes new product lines and exclusive gear including specialty t-shirts and custom logoed headwear for THE PLAYERS 2018
  • Expanded lower clubhouse lawn for trophy pictures and autograph zone
  • Resurfaced the VIP parking lot and the new pedestrian walkways connect spectators to the Davis Love III entry
  • Expanded spectator area with additional seating located at Tacos on 12
  • Expanded fan bleacher includes additional seating and unobstructed views of hole 12 and 13
  • Expanded Benefactor tent with rebranded Michelob ULTRA lower level
  • The Upgraded second floor of the Benefactor features interior custom LED Video boards and expanded Oakley experience
  • Leveled, and turfed, The Grove located behind 17 tees to improve access and seating for spectators
  • Redesigned Greenside Lounge, located on 9 green, with upgraded concessions, food, and seating
  • Quick quotes area where the pond has been filled in for post-round interviews
  • Lobby expansion of the media center


Compiled by PGA staff

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Instagram launches “Data Download” tool

Instagram launches “Data Download” tool. Instagram’s  “Data Download” feature can be accessed here or through the app’s privacy settings. It lets users export their data; though it can take a few hours to days for your download to be ready.

An Instagram spokesperson now confirms to Tridence that “the Data Download tool is currently accessible to everyone on the web, but access via iOS and Android is still rolling out. This download contains all your profile info, photos, videos, archived Stories (those posted after December 2017), your post and story captions, your uploaded contacts, the usernames of your followers and the people you follow, Direct messages, non-ephemeral Direct message photos and videos, comments, Likes, searches, and settings. Whew!

The tool’s launch is necessary for Instagram to comply with the data portability rule in European Union’s GDPR privacy law that goes into effect on May 25th. Back up today!

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New Facebook Feature Gives Users More Information about Articles – Newsfeed

Facebook launched a new feature that combats fake news. Rolling out to U.S. users, these new feature affects all articles posted to news feeds stated below.


When users post an article to their feeds, the post will contain more information about the article. The information includes the following:

  • Publisher’s Wikipedia page (if any)
  • Related articles
  • Amount of times people shared the article on Facebook
  • Location of shares
  • Option to follow the publisher’s page
  • More stories by the publisher, which will give people a quick snapshot of the other recent stories posted by the publisher
  • Friends who shared the article, which will show people any of their friends who have shared the article



Currently, Facebook is also testing a feature that provides more information about an article’s author including Wikipedia entry, option to follow author’s page or profile, and previous articles published.

These changes come as a result of fake news stories from various media outlets and outside sources.

Facebook research Team involved the Facebook community, academics, and industry partners. Together, they found that additional information about a news story helps users evaluate whether or not a source is trustworthy and can act accordingly. Facebook’s new feature is the result of those findings.

#fakenews #socialmedia #facebook #newsfeed

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