Periscope launching ‘Super Hearts’ as a way to tip broadcasters.

Periscope is rolling out a new update to the live broadcasting app that lets you tip broadcasters as a way to support their work.

The new tipping feature is included in with new ‘Super Hearts’, which viewers can purchase then send to broadcasters during a live stream. In return, broadcasters can cash out Super Hearts monthly as a new revenue stream.

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By using Super Hearts, Periscope is blending what is essentially paying broadcasters voluntarily with an element of the app that already exists: likes as hearts. During a live broadcast, tapping the screen already sends hearts to show broadcasters that you like what you see.

The new Super Hearts feature will be a separate mode that viewers can use during a broadcast with different Super Hearts equalling a different value. A new leaderboard will also show broadcasters which viewers sent the most during a livestream.

Here’s Periscope on how to use the new Super Hearts feature:

  1. Enter a live broadcast in which the broadcaster accepts Super Hearts.
  2. Tap on the Super Hearts icon next to the chat field.
  3. If you haven’t purchased coins, tap Get Coins.
  4. Once you’ve purchased a coin package, tap Back to Hearts to select which type of Super Heart you’d like to give. Please note that your coin value (shown next to your profile photo) must match or exceed the coin value of the Super Heart you choose.
  5. Tap Done (iOS) or down caret (Android) to go back to the broadcast.
  6. Tap the screen to give Super Hearts.

The new Super Hearts program is only available in the US to start, but Periscope says it will gradually expand around the world soon. Super Hearts are available on both iOS and Android.

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Author: Zac Hall

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What Is the New Archive Feature in Google Photos?

If you’re a Google Photos user, you’ve may have seen a new feature called “Archive” show up in the app’s sidebar. if not, don’t stress—it’s just now rolling out and not everyone has it yet. Since it’s new, here’s a quick look at what it is, why you want it, and how to use it.

In short, this is a way to keep your Photos more organized—it’s really not that different than archiving emails in Gmail. You can archive photos that you don’t want in your main stream, but still keep them stored online. They’ll still show up in search, as well as in any albums you may have them in. It’s simply a way to keep things clean and clutter-free in Google Photos.

Using it is just as simple. This should work the same way on both Android and iOS.

Go ahead and fire up Photos. To make sure you have the feature, pull open the left side menu, and look for “Archive.” You can tap it if you’d like, but there won’t be anything there since you likely haven’t archived anything yet.

To start archiving photos you’d like to keep out of your stream, go ahead and long-press one, then select any others you’d like to add. Tap the three dots in the top right corner, then choose “Archive.”

Just like that, they’ll disappear from the main Photos view and be moved to the Archive section. Super simple.

Once you’ve archived the first few photos, a new option should also appear under the Assistant tab that allows you to “Clear the Clutter.” This may not show up immediately, but you should receive a notification when it’s ready.

Basically, this is a sort of “smart” archive feature that will pick things you may not want to keep in the main view—screenshots, receipts, etc. Tap “Review Suggestions” to take a closer look.

Everything is pre-selected and ready to be archived as soon as you open this view, but feel free to scroll through and make sure you’re cool with all this stuff being hidden. After you review everything, just give the “Archive” button in the top right a tap.

Poof! Just like that, a bunch of clutter is gone.

If you ever archive a photo and realize that you want it back in your main feed, go ahead and jump into the Archive screen, long press the photo, tap the three dots in the top right, and choose “Unarchive.” It’s almost like that makes sense.

Author: By Cameron Summerson on June 13th, 2017

 

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Facebook to Launch Its Office Communication Tool ‘Facebook at Work’

The software, called Facebook at Work, will allow employees to send professional messages and share documents during work hours. AKA the Slacker competitor. Will be rolling out today! fbatworkFacebook at Work isn’t a real-time collaboration tool like Google Docs and Spreadsheets–you won’t be able to work on documents simultaneously. However, employees will be able to share documents and post messages securely among their company network.

Employees with companies using Facebook at Work will find that their work account is only visible to others within the organization. However, they will still be able to access public content on regular Facebook.

Users will also be able to connect their work and personal accounts, enabling them to switch back and forth between the two. Employers will not have access to employee usernames or passwords.

Will a familiar interface entice employees to get more active in workplace social networks? We will find out soon. Read More.

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87% of people turn to SEARCH first to get things done.

New Consumer Behavior Data: 87% of people turn to SEARCH first to get things done. Mobile is key.
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Result: As marketers we have to connect the information we provide across screens, channels, and formats. And search, particularly on mobile, is where to start. By anticipating people’s needs, you can ensure you’re meeting people in their micro-moments with relevant and useful information. Contact Tridence to review your online Branding Needs and review our BOL special before time is up.

 

Read More: mobile-search-consumer-behavior-data

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Understanding the difference between Sales and Marketing

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It’s easy to confuse marketing and sales together. Both, after all, follow a single overarching goal: to increase your brand or business. Especially in small businesses, one person may be responsible for both sides of achieving that goal.

However, their similarities do not make the two concepts identical. In fact, they are different in a variety of ways. Understanding the difference between sales and marketing can help businesses improve their operations, and work with experts in each area to maximize their success.

The Basic Concept of Marketing

Marketing, at its core, is deceptively simple: it aims to raise awareness of your brand or business to a potential target audience. Done strategically, that awareness can help you grow your business, through a streamlined process. That process is best explained with a simple digital marketing example.

Imagine your site. Building that website, in other words, is a marketing responsibility.

In addition, marketing efforts also have to include driving traffic to that website effectively. Through search engine optimization, social media, and other digital channels, you can build a digital marketing strategy that accomplish that fact.

What happens next, however, is the most common source of confusion for many small businesses. This is where marketing and sales intersect.

How Marketing Ties into Sales

When visitors go to your website, some of them will be ready to immediately make a purchase. In that case, no sales efforts will be necessary. But in most cases, they are interested enough in your brand to learn more, but not quite interested enough to immediately convert into a customer.

An effective website captures these visitors for more targeted sales efforts. Through sign up forms, newsletter subscriptions, and other tactics, it gathers the contact information of interested members of your target audience, turning them into leads. Once they enter your database, more specific sales efforts are possible.

Marketing, in other words, supports your sales efforts. It adds leads to your database, which can be nurtured or ready for the sales call. One leads to another, but both are far from identical.

Understanding the Difference Between Sales and Marketing

The above paragraph lays bare the core difference between marketing and sales. The former is responsible for everything that leads up to the point when a member of your target audience becomes a lead. Once they take that action, sales takes over.

To accomplish its goal of lead generation, effective marketing focuses on educating its audience and establishing your brand as a thought leader and credible source in its industry. Sales, on the other hand, are focused on a more direct selling pitch of the benefits of your product or service for your target audience.

Both of course, have to be integrated to be successful. If your marketing tactics promise one thing and your sales team pitches another, your leads will experience cognitive dissonance and become less likely to follow through with a purchase. Only an integrated and consistent message can encourage your leads to eventually follow through and become customers.

Finding the Expert Help You Need

In its simplest form, marketing aims to generate leads, while sales aims to convert these leads into customers. Understanding what your business needs to accomplish increases your chances of finding external help to achieve your goals.

That, in turn, requires an analysis of your current sales efforts. If you are looking for more potential sales prospects to increase your business, we’d love to have a word. Contact us today to learn how our marketing expertise can support (but not replace) your sales success.

Author: Kerin Donahue

 

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3 Ways to Level Up Your Marketing With Pokemon Go. SM Marketing

Catch all the Pokemon masters you can with these three marketing strategies.

Source: 3 Ways to Level Up Your Marketing With Pokemon Go

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15 Hidden Snapchat Hacks & Features You’ll Wish You Knew About Sooner.

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Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.

But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are so buried within the app that a lot of people don’t even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.

For example, did you know that you can use Snapchat to make a live video call? Or that you can add emojis to your Snapchat videos — and make it so they move and scale with specific objects? What about the trick where you can save data by turning the app on to “travel mode”?

There are a whole lot of cool things you can do with Snapchat that you may not have known about. But before we jump into them, it’s important that you know the basics.

Already have the basics down? Read on for some more advanced tips and features.

Note: Before getting started, make sure you’re operating on the latest version of Snapchat. At the time of posting, the latest version is 9.33.0.0.

15 Hidden Snapchat Hacks & Features

1) Use Snapchat for voice and video calls.

One of the biggest changes Snapchat made during its most recent update in March 2016 was the addition of a voice and video chat feature. There are two ways you can use voice and video chats: By sending 10-second recordings (of your voice or a video of you), or by “calling” them to start a live voice or video chat lasting any amount of time.

The voice and video call functionality is located within Snapchat’s chat feature, so you’ll need to open up a chat conversation with someone to begin. If you’ve updated your Snapchat app, you’ll see the phone icon and a video icon below the chat box.

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To leave a 10-second voice or video message, hold down on the voice or video call icon and it will begin recording immediately. When you release the button by picking your finger up from the screen, the recording will stop and send immediately with no do-overs. In other words, make sure you’re ready to record and send the voice or video message before you begin.

To start a live voice or video call, just tap the voice or video call icon and it’ll begin ringing the other person immediately. If they don’t answer within a few seconds, you’ll see a pop-up notification asking you if you’d like to send a voice or video message instead. These voice and video messages are identical to the 10-second voice and video messages described above.

Here’s a GIF showing what it looks like to live video call another user:

snapchat-video-call-example.gif

Note: Voice and video chat will only work if both you and the person you’re trying to call have updated their app to the most recent version.

Also, remember that there’s no verification once you tap or hold down on one of the icons — it’ll start ringing or recording right away. (I learned this the hard way when I tapped the video icon accidentally.) Otherwise, it’s a very intuitive and easy-to-use functionality.

2) Turn on two filters at once.

Can’t choose between giving your photo a blue hue and letting your friends know you’re going 0 mph? Thankfully, you don’t have to make that difficult decision. You can use both filters at the same time with a very simple trick.

To add a second filter to a photo, all you have to do is hold the screen with one finger and swipe left or right with another to find your second filter. (To add that first filter, just swipe your finger left or right over your photo to rotate among them until you settle on one.)

3) Add, resize, and rotate emojis and stickers to your photos.

If you’re looking to dress up your Snapchats outside of the text box, you can add an emoji (or five) and place them anywhere you want on your photo or video.

In addition to the emojis you’re probably familiar with, Snapchat added 200 new stickers in May 2016 that are similar to the stickers that are so popular in other messaging apps like Facebook Messenger. These new stickers are super cute — everything from cacti to snarky kittens to walruses celebrating Hump Day.

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To access the emojis and stickers, start by taking your photo in Snapchat. Then, tap on the folded paper icon on the top of your screen next to the “T” text icon. Scroll through the available stickers and emojis until you find the one you want. Tap on it to add it to your photo, and then use your finger to move it around.

You can use two fingers to rotate it or resize it by pinching and zooming. Add as many emojis and stickers as you’d like.

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To delete a sticker or emoji, simply drag it to the trash icon, which appears in place of the folded paper icon once you hold your finger down on the emoji in question.

Another creative way to use emojis on Snapchat? Create your own filters using some of the more transparent emojis by enlarging them until they cover the whole screen.

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4) “Pin” emojis to objects in your videos.

In addition to adding stationary emojis and stickers to your Snapchat videos, you can also “pin” — or attach — emojis and stickers to different objects in your video. This allows the emoji to automatically move, rotate, and scale with whatever object you pinned it to.

To “pin” an emoji or sticker to an object in a video, start by recording your video in Snapchat first. Then, tap on the folded paper icon on the top of your screen, located to the left of the “T” icon.

Scroll through the available emojis and stickers until you find the one you want. Tap on it to add it to your photo, and then use your finger to move it, and hold it in one place above an object to “pin” it to that object.

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5) Make your videos go in fast-forward, slow motion, or rewind.

Snapchat recently added features for videos allowing users to make them go in fast forward, slow motion, or rewind. These features work just like a filter, so to access them, record the video first and then swipe sideways to find them.

Here’s how they work:

  • Snail icon = slow motion
  • Rabbit = fast-forward
  • Backward-facing arrows = rewind

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Image Credit: TechCrunch

6) Draw in black or white.

You may have noticed that the color palette in Snapchat’s drawing tool doesn’t offer black and white — but that doesn’t mean that you can’t access both of those colors. All it takes is a few quick finger maneuvers.

To access the available colors, you’re used to holding your finger down on the color palette and dragging it up or down. But to access black and white, you’ll need to drag it toward the upper left corner of your screen (white) or the bottom right corner of your screen (black).

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7) Change the color, size, and orientation of your text.

Think you’re limited to white text? Turns out you can actually change the color of your text to whatever you want, including black (see previous tip).

To change the color of your text, start by taking your photo or video, then tap the “T” icon at the top of your screen. Tap the “T” icon again to make the text larger and remove that shadowed background, and then tap the text itself to open up the color palette. Drag your finger along the palette to change the text color.

To change the orientation and/or size of the text, use two fingers to rotate it or resize it by pinching and zooming. You can move the text around to wherever you want on the screen simply by holding your finger on the text and moving it around.

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8) Make your text fit neatly in one line.

If you’re anything like me and hate when your text awkwardly goes just over one line, rest assured: You can actually resize your text so it fits neatly into a single line (or however many you’d like).

To resize your text, tap the “T” icon at the top of your screen, then tap on the text to get into text editing mode. Next, use two fingers to pinch-and-zoom to resize it while it still spans the width of your screen.

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9) Exceed Snapchat’s text limit.

Even though Snapchat recently extended their text limit on Snapchat to 33 characters, that’s still not always enough. Luckily, there’s a hack that’s been going around for a little over a year now for how to exceed Snapchat’s character limit.

To add extra text, you just need to type your long message into your Notes app (a native app for iOS users), copy it, and paste it into the text field in Snapchat. Alternatively, you can copy a range of blank text in your Notes app and paste it into the text field in Snapchat, and then write in your text.

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10) Turn on “travel mode” to save data.

When I first started using Snapchat on a regular basis, I noticed right away that it was draining my battery faster than any of my other social media apps. Thankfully, Snapchat actually has a built-in feature to help conserve your data, in the form of “travel mode.”

When you set your Snapchat app to travel mode, snaps and stories won’t download automatically. Instead, you can choose when you want to load a snap or a story. It can also help reduce video lagging while you’re recording videos using the app.

To turn your Snapchat app to travel mode, go to settings, which you can access by opening Snapchat, tapping the ghost icon in the top center of the screen, and then tapping the gear icon in the top right-hand corner of the screen.

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Once you’re on the settings page, tap “Manage” under “Additional Services” and toggle “Travel Mode” on.

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11) Create your own geofilter.

In February 2016, Snapchat started letting anyone — whether you’re a business or an individual — create custom “on-demand geofilters.” On-demand geofilters are filters users can add when they take photos and videos from specific locations.

There are two different kinds of geofilters: a personal geofilter and a business geofilter.

  • A personal geofilter promotes a personal event or location like a birthday party, wedding, graduation party, and so on, and you can set them for up to 30 days. They can’t include marks, logos, branding, or businesses.
  • A business geofilter promotes a business or a brand, like for an upcoming sale, an ad for a certain location, or something along those lines. Business Geofilters need to meet Snapchat’s Business Guidelines.

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Image Credit: Snapchat

To create them, you’ll need to upload an image with a transparent background (or useone of Snapchat’s premade templates), upload it to http://geofilters.snapchat.com, pick a date, time, and location for it, and submit it to Snapchat along with your payment. The Snapchat team promises to review submissions within one business day.

The announcement said this feature is available in the U.S., U.K., and Canada for now, with new locations coming soon. You can learn more about how to use them on Snapchat’s website here.

12) Add music to your videos.

Here’s a small tip that can make a big difference in your Snapchat videos. After all, the folks at Snapchat claim that sound is a big part of what makes Snapchat videos so appealing. In June 2016, they claimed that two-thirds of Snapchat’s 10 billion daily video views are watched with the sound on.

Adding music can add a unique touch to your Snapchat videos, and it’s simple to do. All you have to do is play the song you want through your favorite music player app (like Spotify or iTunes), and then record the video on Snapchat while the song is playing. The video recorder on Snapchat will pick up the music and it’ll automatically become part of your video.

13) Turn the sound off in your videos.

Like I said before, sound is a big part of what makes Snapchat videos unique. Although the default settings for video on both Facebook and Twitter have the volume turned off, Snapchat has done the opposite: its default setting has the volume on.

“The nature of Snapchat, in terms of user-experience, plays into the prominence of sound on the platform,” said Brian Nguyen, group communications strategy director at Droga5. “Users on Snapchat simply expect sound, whereas on Facebook, they don’t.”

But if you’d rather not have sound in your video, it’s helpful to know that there is a way of turning it off. This might be best if you’re recording a video that has unnecessary, loud, or jarring noises that don’t add to the video in a way that you want them to.

To turn sound off on your video, first record your video like you would normally for a Snapchat video. Then, tap the microphone icon on the bottom left-hand side of your screen once so that the sound waves are replaced with an X.

Before:

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After:

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14) Save a Story as a video clip by downloading it.

Anyone might want to save a Snapchat Story to view later, but this is especially true if you’re working on Snapchat content for your business so you can show your team the Stories you’ve put together and view them later to see what styles worked well. You can save Stories by downloading them to your device. (From there, I’d recommend emailing it to yourself so you don’t accidentally lose it.)

To save an entire Story as a video clip, open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top.

Tap the three dots on the far right-hand side of the screen to bring up the download button to the left. Then, tap the download button to save the entire story.

To save one Snap on your Story as a video clip, open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top.

Then, tap on your Story and swipe up on the Snap you want and hit the download button at the top of the screen.

15) Delete single snaps from a Story.

If you’ve published a snap to your Story, you can still go back to it and delete it at any time — even if you’ve published other snaps after it.

To delete a snap form a Story, simply open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top. Swipe up on the Snap you want to delete and hit the delete button.

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Image Credit: Snapchat

There you have it. We hope these tricks and features help you use Snapchat to connect with your friends, fans, and even customers in a way that’s low-cost, but highly personal and engaging.

Happy snapping!

 

Written by: Lindsay Kolowich

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