For better or for worse, Content in the Data World; is still King. Creating content isn’t just about finding stuff to fill up your blogs, newsletters, website or populate your Social Media Page’s. It’s about “Relevant and Engaging” content to fuel your marketing efforts, and in return let you generate the type of Business Results (ROI) you’re looking for when using all Social Media Platforms.
The Purpose of Content is providing something of “real value” to YOUR “customers”, and building the type of relationships that will actually work for your unique business.
Keep in mind: Whether it’s a newsletter article, a blog post, or just a photo or video you share in your Social Media’s pages – creating “Unique, Relevant and Engaging” content gives you the chance to offer something more than just a sales or product pitch. It will help you make a “Real Connection” with your target audience and keep your business on the fore-front, including future relationships and creating “Brand Loyalty”.
~ David Vega, Tridence