great info. thanks.
Marketers know the call to action plays a critical role in email marketing success. In a recent Ascend2 study, 65% of respondents said a meaningful call to action was THE most effective way to increase click-through rates.
Improving a call to action (CTA) can be a complex thing, however, especially on smart phones and other mobile devices where a CTA can easily get lost in the crowd of a cluttered email, or be too hard to click on within a small screen.
These are not insurmountable issues, however. Rather, it’s quite easy to create more compelling calls to action by, well, taking action. To help you take action on your calls to action, below we offer our tried-and-true tactics for creating calls to action that compel. Always remember, though: You need to test, test and test again to be sure you find the right mix for maximizing your CTRs and…
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