McDonald’s Apparel Is Here, So Make Room in Your Closet Next to Your KFC and Pizza Hut Swag
Wear the fries you’re jogging for
Joining brands like Pizza Hut and KFC, McDonald’s is unveiling its own line of apparel and goods: The McDelivery Collection, in celebration of Global Delivery Day on July 26.
The collection is available via the UberEATS app in select countries. And while it’s a limited-edition set, don’t expect to find anything as vainglorious as a burger-shaped meteorite (à la KFC). Items include a World Famous Fries jogging suit, a Big Mac onesie—wonderful for ironic winks back to youth, though unclear whether it has a handy butt flap—and slippers that read “World Famous.”
The items have been artful if redundantly, staged alongside the food that inspired them. Better yet, they’re free—for a limited time.
“At McDonald’s, we continue to raise the bar for our customers—with new recipes, a fresher look, and now new levels of convenience through McDelivery with UberEATS,” McDonald’s spokesperson Lauren Altmin tells AdFreak.
“To celebrate, we created the McDelivery Collection, a fun line of items designed to help people savor the delivery experience, whether they’re craving a Big Mac snuggled up on their couch or sharing some fries with friends in the park.”
McDonald’s actually created a line of Big Mac merch back in 2015. But the McDelivery Collection explores more menu items and more types of products. If your closet’s already packed with tributes to your food brands of choice, there are picnic blankets and food-porny pillowcases! (Still less creepy than sleeping with the Colonel, though.)
Other non-apparel items include a McNugget Dunker, which looks … dangerous. (How does it combat gravity?)
On July 26 only, fans can score a single McDelivery Collection item on-demand, delivered with their UberEATS orders. Participating cities around the world will be unveiled on July 25 on McDeliveryatMcDonalds.com. And if you’re lucky enough to live in China or Japan, you might even be able to get them in-store!
Check out more shots of the collection below.
Author: Angela Natividad (contributor to Adweek).