YouTube is launching a new video format called Reels

YouTube is developing a new video feature that allows creators to post 30-second videos called Reels. The feature, which is noticeably similar to Snapchat and Instagram Stories, was previously absent from YouTube. Thus, bringing “Youtuber’s” to be a more Social acceptable environment.

Reels will appear in a brand-new tab on creators’ channels and can be decorated with filters, text, and stickers. Reels won’t expire after 24 hours, and one creator can make multiple topic-specific Reels, unlike Snapchat and Instagram Stories.

The company tells us the idea with Reels is to introduce a new video format on YouTube that lets creators express themselves and engage fans without having to post a full video.

Instead, creators make new Reels by shooting a few quick mobile videos of up to 30 seconds each, then adding filters, music, text and more, including new “YouTube like” stickers.

And unlike Stories on other platforms, YouTube creators can make multiple Reels and they won’t expire. Below is what Reels will look like for creators at launch, but be aware that the format could change ahead of a public release.


The arrival of Reels is one of a handful of changes for YouTube and the YouTube Community, the social platform launched last fall as a new way for video creators to engage with their fan base. A mini social network within YouTube’s larger social network, Community lives on a creator’s channel in its own tab, allowing them to share updates using text, photos, GIFs, polls, and more.


About Tridence

Social Media Gurus | Web Design & Development Experts | Digital Marketing Connoisseur. We specialize in helping Entrepreneurs, Businesses and Non-Profits create unique brands to captivate, engage and convert customers. Our Responsive Websites and Digital strategies help guide businesses small and large to dominate your market. We are a proven, award-winning company with exceptional talent that delivers measurable results.
This entry was posted in Blogs, social media and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s