Category Archives: Blogs

If you’re not using Google Chrome’s permanent ‘Mute Site’ feature, you’re not using Chrome at its best.

An update to Google’s internet browser, Chrome, brought users a lot of new features including the option to mute certain websites permanently. This is an upgrade from the option to “Mute Tab,” which was more of a temporary fix for … Continue reading

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9 Emotional Hooks That Will Make Your Content 10x Better

What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of their decisions based on how they’re feeling, whether they realize it or not. … Continue reading

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Instagram is testing screenshot alerts for stories

Instagram is testing a feature that will show users when someone else takes a screenshot of their story. Users included in the test are getting a warning that the next time they take a screenshot of a friend’s story the friend … Continue reading

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Publishers eye push notifications in aftermath of Facebook news feed changes

If you’re wondering why you got the same Apple News push alert from CNN a half-dozen times Tuesday afternoon, it wasn’t a coincidence. (CNN said it was an Apple News glitch, something Apple confirmed later.) Now that Facebook is deprioritizing publishers’ … Continue reading

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Is Our Social Media Terminology About to Change?

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, … Continue reading

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8 Tips to Encourage User-generated Content on Instagram

Did you know that 80 percent of what you view online is user-generated content? Big companies such as Redbull, BMW, and Starbucks feel the pulse of marketing trends and can effectively leverage this. And even though the user-generated content is on the … Continue reading

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Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends

What do your brand, plant-based foods, Barbie dolls, and bottled water have in common? The truth is, quite a lot. There’s a lot of debate right now about whether bottled water is really a better choice than soda. Or whether … Continue reading

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