Category Archives: social media

Publishers eye push notifications in aftermath of Facebook news feed changes

If you’re wondering why you got the same Apple News push alert from CNN a half-dozen times Tuesday afternoon, it wasn’t a coincidence. (CNN said it was an Apple News glitch, something Apple confirmed later.) Now that Facebook is deprioritizing publishers’ … Continue reading

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Is Our Social Media Terminology About to Change?

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, … Continue reading

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8 Tips to Encourage User-generated Content on Instagram

Did you know that 80 percent of what you view online is user-generated content? Big companies such as Redbull, BMW, and Starbucks feel the pulse of marketing trends and can effectively leverage this. And even though the user-generated content is on the … Continue reading

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Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends

What do your brand, plant-based foods, Barbie dolls, and bottled water have in common? The truth is, quite a lot. There’s a lot of debate right now about whether bottled water is really a better choice than soda. Or whether … Continue reading

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7 email trends to watch in 2018

As we speed head into 2018, the trends that will have the biggest impact on your email marketing program over the next 12 months. 2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 … Continue reading

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Twitter Launches New ‘Threads’ Feature for Tweetstorms

Twitter is announcing the launch of a new feature that will allow people to more easily post tweetstorms – that is, multiple numbered tweets on a topic or idea “tweetstorm.” Now With Threads, two or more tweets can be linked, simplifying and … Continue reading

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How to Use Instagram Live With Friends for Business

Are you looking for a creative way to improve your Instagram stories? Wondering how to use Instagram Live with a guest? In this article, you’ll discover how to use Instagram Live With Friends. What Instagram Live With Friends Looks Like Not … Continue reading

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