Tag Archives: content

What the FTC’s latest endorsement disclosure actions mean for marketers

Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools. First, the FTC announced its first-ever settlement with social media influencers over a failure to properly disclose a brand endorsement deal. While the organization only penalized … Continue reading

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International college soccer tournament coming to S.A. for next five years

Photo: Justin Meyer / San Antonio Express-News Local government and sports officials stand with World Collegiate Soccer Championship (WCSC) executives, during a press conference at San Antonio City Council chambers on Aug. 7, 2017, in San Antonio, Texas. San Antonio will … Continue reading

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FACEBOOK MESSENGER MARKETING FOR BRANDS with ENGAGEMENT

Summary: Introducing Messenger As an Ad Destination. Messenger is an amazing tool for brands to communicate with their customers. There is no doubt Email open rates have been on a steady decline the past few years.  All while FB Messenger … Continue reading

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