Tag Archives: digitalmarketing

Instagram adds mid-feed preview tiles for Stories, tests new stop-motion camera feature

Getting tired of the same old Instagram Stories? Get ready for stop motion, the newest feature in Instagram’s story camera. The tool allows you to take a series of photos, string them together into a short stop-motion video and post … Continue reading

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Snapchat’s new context cards let you read reviews, book reservations, and more.

Snapchat today is introducing context cards, which add contextual information to geotagged photos and images shared in public stories. Snaps added to the regional Our Story feature, or those sent with the white-text, venue-specific geo filter, will include the cards … Continue reading

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What the FTC’s latest endorsement disclosure actions mean for marketers

Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools. First, the FTC announced its first-ever settlement with social media influencers over a failure to properly disclose a brand endorsement deal. While the organization only penalized … Continue reading

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FACEBOOK MESSENGER MARKETING FOR BRANDS with ENGAGEMENT

Summary: Introducing Messenger As an Ad Destination. Messenger is an amazing tool for brands to communicate with their customers. There is no doubt Email open rates have been on a steady decline the past few years.  All while FB Messenger … Continue reading

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