Tag Archives: marketing

What the FTC’s latest endorsement disclosure actions mean for marketers

Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools. First, the FTC announced its first-ever settlement with social media influencers over a failure to properly disclose a brand endorsement deal. While the organization only penalized … Continue reading

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McDonald’s Apparel Is Here

McDonald’s Apparel Is Here, So Make Room in Your Closet Next to Your KFC and Pizza Hut Swag Wear the fries you’re jogging for Joining brands like Pizza Hut and KFC, McDonald’s is unveiling its own line of apparel and goods: The McDelivery Collection, … Continue reading

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Summary: Introducing Messenger As an Ad Destination. Messenger is an amazing tool for brands to communicate with their customers. There is no doubt Email open rates have been on a steady decline the past few years.  All while FB Messenger … Continue reading

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